Client: American Diabetes Association / Agency: TBC Advertising
ADA We Fight
Location: GUM Studios, Stage B, Brooklyn NY / Schedule: 1 pre-light day + 1 shoot day / Camera: RED Raptor, Ultra Primes
Stills
Notes
Shot at Gum Studios. 1 day pre-light, 1 shoot day. Shot on Red Raptor and Ultra Primes.
Lighting
20k in the back right bare, 12k through 12x light grid fill, 5k into bounce card, 5k left side through 1/2 soft frost, cream source Space X on max menace as roaming key, Astera AX9s on the truss.
- Director: Devin Leisher
- DP: Adam Kerchman
- Producer: Lavell Wells
- 1st AC: Danny Flanagan
- Gaffer: Andrew "Tank" Rivera
- Best Boy Electric: Charles "Chip" Kelk
- Electric: Kelley Nesper
- Key Grip: Matt Foundo
- Best Boy Grip: Harrison Rusk
- Grip: Natalie Larkowski
- Choreographer: Redha Medjellekh
- Assistant Choreographer: Zoje Azeke
- Dance Producer: Shuhan Xie
- Dancers: 30
- Stylist: Jeremy Myers, Linnea Crabtree
- HMU Lead: Stacy Gray
- HMU Assist: Lisa Jones, Stephen Hudson
- Fabrication: Rob Taylor
- PAs: Jacob Rivera, Gleydi Santana, Maria Indhira Ferreira
- Agency: Nichole Baccala-Ward (President), Jason Middleton (Creative Director), Nicole Winder (Account Supervisor)
- Client: Simone Grapini-Goodman (Chief Marketing and Digital Officer), Alyssa Laufer (Marketing Operations Officer)